What is the difference between having satisfied customers or customers who are loyal? Examine industry surveys to explore the level of satisfaction that exists between financial institutions and the clients they serve.
Hear about specific activities to evaluate relationships and create
emotional ties with customers. Leave with examples of customer
satisfaction surveys and other measurement tools to conduct appropriate
customer research.
The end result is a
well-defined checklist of ideas and activities that will stimulate
customer relationships, create metrics for customer satisfaction and
enhance long-term loyalty.