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So come join us as we educate the American public on the benefits of community banking and why their choice of bank matters.
ICBA’s Marketing Resource Center is designed specifically to support community bank marketers and public relations professionals like you.
This resource center offers high-quality, practical tools, and resources tailored to support your local needs. From marketing guidance and media relations support to year-round planning guides and campaign-building toolkits, we've got you covered.
Each section of the Marketing Resource Center is designed with you in mind – offering professional-grade tools and insights in an accessible, easy-to-use format. We will continue to add resources based on your feedback and success stories. So, be sure to check back regularly.
Unlock the power of data-driven local marketing insights and guidance and decide with confidence.
Boost your bank's local presence by leveraging the power of your local media.
Navigate your marketing year with ease using our 12-month editorial calendar.
Leverage our ready-made campaign assets to promote the community banking message.
The National Campaign videos are now available for all ICBA members to license and leverage in their local markets – for free!
Community Banks Provide roughly 60% of all small business loans – use this video to help tell that story.
Use this video to emphasize how relationship banking is at the heart of community banking.
"After ICBA announced their BankLocally marketing campaign, we jumped at the opportunity to use their high-quality campaign videos. The results were simply amazing. Our digital engagement skyrocketed, far exceeded our expectations. I wholeheartedly recommend that other community bank associations utilize these highly engaging videos – they're a game-changer for connecting with your audience."
Senior Vice President – Farmers State Bank
President – Montana Independent Bankers Association
"The ICBA Marketing Resource Center is basically a goldmine for community bank marketers. It's packed with content that really helps us connect with our communities and tell our story about why local banking still makes a difference. I'm excited to explore this more and use the resources to take our marketing efforts to the next level!"
Marketing Assistant
M&F Bank NC
Join over 4,000 community bankers in ICBA Community, the professional networking platform exclusively for community bankers.
Join the discussion in the marketing group today.
Join the conversationSPONSORED | “Build it and they will come” is great for a baseball field. But when you’ve just put your all into a new website, find out how to generate ROI, produce actionable results and more.
Much of our financial decision-making is driven by cognitive biases and emotions—and behavioral economics is the science behind that. Learn more about this field and how it’s driving some community banks to introduce products and services that engage and attract customers to make better decisions.
A high-functioning digital platform is no longer an added perk for bank customers—it’s the standard. That’s why these community banks made the jump and revamped their digital experiences to meet the needs of a wider customer base.
Since its debut in April 2023, the ICBA National Campaign and its vital marketing resources have made significant headway in raising awareness for community banks and their mission.
SPONSORED | Gone are the days of limited banking options. Does your brand possess the strength to stand out amidst the competition? Learn how to give your consumers a brand they connect with.
A marketing campaign could be the first thing a prospective employee sees while researching your community bank. How can you ensure your marketing strategy appeals to both customers and those on the job hunt?