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Tell Your Story.

Your Way.

So come join us as we educate the American public on the benefits of community banking and why their choice of bank matters.

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Tell Your Story.

Your Way.

ICBA’s Marketing Resource Center is designed specifically to support community bank marketers and public relations professionals like you.

This resource center offers high-quality, practical tools, and resources tailored to support your local needs. From marketing guidance and media relations support to year-round planning guides and campaign-building toolkits, we've got you covered.

What’s Available

Each section of the Marketing Resource Center is designed with you in mind – offering professional-grade tools and insights in an accessible, easy-to-use format. We will continue to add resources based on your feedback and success stories. So, be sure to check back regularly.

Marketing Insights & Guidance

Unlock the power of data-driven local marketing insights and guidance and decide with confidence.

Get Started
Public Relations Support

Boost your bank's local presence by leveraging the power of your local media.

Jump In
Monthly content planner

Navigate your marketing year with ease using our 12-month editorial calendar.

Start Planning
Local Campaign Builder

Leverage our ready-made campaign assets to promote the community banking message.

Begin Building

Now available for your bank

Access the video downloads
Tube: How About A Community Bank

The National Campaign videos are now available for all ICBA members to license and leverage in their local markets – for free!

Food Truck: How About A Community Bank

Community Banks Provide roughly 60% of all small business loans – use this video to help tell that story.

Customer Service: How About A Community Bank

Use this video to emphasize how relationship banking is at the heart of community banking.

Earn your Marketing Certification (CCBMS) at the ICBA Marketing Institute

To earn the Certified Community Bank Marketing Strategist (CCBMS) certification, you will be required to attend this program in its entirety, complete all assignments, and achieve a passing score on the certification exam(s).

ICBA's Marketing Certification program is designed to equip community bank marketers with the tools and knowledge to succeed in today’s dynamic banking environment. Over three days, participants gain a comprehensive understanding of banking fundamentals, marketing strategies, and data-driven decision-making to elevate their marketing capabilities.

Register Now

Powering Your Community Bank’s Marketing Potential

MRC Marketing Resource Center New Image

In today’s fast-paced and competitive landscape, it’s more important than ever for community banks to effectively share their stories. Through conversations with members like you, we’ve seen firsthand how your stories carry the heart and impact needed to elevate our industry in the eyes of consumers.

That’s why we’re excited to launch the ICBA Marketing Resource Center—a dynamic toolkit designed to equip you with everything you need to create consistently impactful marketing campaigns that resonate in your local markets and help grow your bank’s customers and deposits.

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"The ICBA Marketing Resource Center is basically a goldmine for community bank marketers. It's packed with content that really helps us connect with our communities and tell our story about why local banking still makes a difference. I'm excited to explore this more and use the resources to take our marketing efforts to the next level!"

Josiah Russell

Marketing Assistant

M&F Bank NC

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"After ICBA announced their BankLocally marketing campaign, we jumped at the opportunity to use their high-quality campaign videos. The results were simply amazing. Our digital engagement skyrocketed, far exceeded our expectations. I wholeheartedly recommend that other community bank associations utilize these highly engaging videos – they're a game-changer for connecting with your audience."

Tim Schreiber

Senior Vice President – Farmers State Bank

President – Montana Independent Bankers Association

Explore more marketing resources

Discuss with peers

Join over 4,000 community bankers in ICBA Community, the professional networking platform exclusively for community bankers.

Join the discussion in the marketing group today.

Join the conversation
Mar 1, 2025
Marketing Personalization Is More Than Adding Names to Emails

The advent of data-focused, personalized marketing has opened up doors to deeper customer relationships for community banks.

Mar 1, 2025
Powering Potential: Marketing Made Easier for Your Community Bank

The ICBA Marketing Resource Center delivers dynamic, evolving resources that can help you save time, elevate your messaging and win over current and prospective customers.

Mar 1, 2025
How Marketing Can Win Over the C-Suite

Getting buy-in from the C-suite is essential in all facets of the bank, including marketing. Here are tips for how to get executives and the marketing team working toward the same goals.

Feb 5, 2025
Is Data the Key to Enhancing Bank Customer Relationships?

Conversion data from social media, websites and marketing platforms can help prove whether banks are successful in their personalization, outreach and differentiation. That—and other forms of data—could play a significant role in your marketing strategy.

Jan 1, 2025
Strategies for Consumer-Centric Banking: an Exclusive Bud Webinar

SPONSORED | Bud Financial has joined community bankers for an Independent Banker webinar where we’ve explored the actions they would take to drive success, revenue and customer engagement.

Nov 1, 2024
How Can Community Banks Attract Gen Z Customers?

While youth accounts are a great value-add for parents, younger customers are looking for offerings with a few key characteristics.