ICBA Publishes Cyber Insurance Resource for Community Bankers

Great social media doesn't happen by accident; it's planned. Join us as we break down what to post, when, and where across Facebook (Meta), LinkedIn, and Instagram, along with the visuals, tagging, and internal teamwork it takes to pull it off smoothly. We'll also cover how to turn engagement, positive or negative, into a brand win, and how to measure what's actually moving the needle. Learning Objectives: Why a strategic content calendar beats casual posting, and how to build one around your marketing initiatives. What to post, how to write it, and how to tag it correctly on Facebook (Meta), LinkedIn, and Instagram. Recommended photo and video specs for each platform, and how to coordinate content internally and with external partners. Best practices for handling positive and negative engagement, plus the metrics that matter for measuring and reporting results. As a bonus, every attendee walks away with a free social media content planner to keep their strategy on track. Duration: 60 minutes Presented live and recorded on 09/29/26.

Financial institutions are at a critical inflection point. While 74% of banking executives recognize data as critical to their success, only 21% feel prepared to harness its power. This session cuts through the AI hype to deliver actionable strategies that banks can implement immediately. Drawing from real-world banking implementations and industry research, this presentation provides a clear framework for transforming fragmented data systems into AI-powered competitive advantages. Attendees will leave with a practical understanding of how to move from defensive AI strategies (fraud detection, compliance) to offensive growth strategies that drive 25% increases in cross-sell opportunities and 40% operational efficiency gains. The curriculum outlines a clear, actionable path for institutions looking to advance their AI and data strategies by presenting a size-based maturity framework that helps organizations prioritize the right AI initiatives based on asset size. It also highlights a strong ROI roadmap, demonstrating tangible benefits such as a potential 50% reduction in data aggregation time, 30% faster regulatory reporting, and a 15% improvement in customer retention. Plus, the session introduces a strategic decision framework for 2026, detailing four distinct approaches to data transformation and providing a clear cost-benefit analysis for each to help leaders make informed, forward-looking investment decisions. Learning Objectives: Identify key barriers to leveraging data and AI within their organization. Outline actionable next steps to begin implementing AI initiatives. Prioritize AI initiatives that drive both efficiency and revenue growth. Analyze four approaches to data transformation in 2026 and evaluate the cost-benefit implications of each. Duration: 60-minutes Presented live and recorded on 9/30/26.

You're invited to join ICBA Innovation and your fellow community bankers as we kick off an exciting season with the first of three fall ICBA ThinkTECH Solutions Forums—beginning this October! Fall 2026 Solutions Forums: Kickoff and First Topic First Session Date: October 1st, 2026  Focus: DATA - How banks are leveraging and managing their data to advance their competitive position, provide better customer service, improve efficiency, better understand their customers and more. This 90-minute session brings together community bankers and industry partners to explore how banks are turning data into a strategic advantage. Hear directly from bankers, and their technology partners, as they share how they've leveraged data to gain deeper customer insights, improve efficiency, uncover growth opportunities, and deliver stronger customer experiences. Whether you're looking to learn from peer institutions, explore new technology partnerships, or identify practical ways to put your data to work, you'll leave with real-world examples and actionable strategies you can apply at your bank. Vertice AI - Vertice AI provides AI-powered customer growth solutions that help community banks better understand, engage, and grow customer relationships. By turning existing customer data into predictive insights and personalized recommendations, Vertice enables banks to deliver more relevant products and services while improving marketing effectiveness and supporting long-term growth Klarivis - KlariVis is a data intelligence platform built by former bankers for financial institutions. The technology transforms siloed data across the institution into actionable insights and an AI-ready foundation, delivering it to every person across the organization who needs it. With more than 160 implementations and a proven track record of measurable results, KlariVis is the trusted partner financial institutions choose to start and grow their data journey. Monit - Monit helps community banks turn existing transaction data into actionable insights for both bankers and small business customers. Its platform includes MoniCore, which identifies growth opportunities and risk signals; CheckSync, which automates Positive Pay workflows to reduce check fraud; and Monit’s white-labeled digital CFO, which provides cash flow forecasting, tailored insights, and industry benchmarking to strengthen customer relationships under the bank’s brand. Presented live and recorded on 10/01/26.

ICBA's Marketing Certification program is designed to equip community bank marketers with the tools and knowledge to succeed in today’s dynamic banking environment. Over 3.5 days, participants gain a comprehensive understanding of banking fundamentals, marketing strategies, and data-driven decision-making to elevate their marketing capabilities. Content Day 1: Building a Foundation  Explore the banking industry’s landscape, trends, and revenue models. Master marketing fundamentals, including market segmentation and targeting, and develop strategies for product promotion, branding, and digital marketing. Learn how to create consistent, impactful messaging across channels like social media, email, and online advertising. Review regulatory compliance relevant to community bank marketing.  Day 2: Data-Driven Marketing and Customer Relationships  Learn how to leverage internal bank data and market research to refine your strategies. Build and maintain strong customer relationships through sales techniques, CRM strategies, and effective communication. Develop enterprise risk management skills and enhance your public relations approach for crisis management, media relations, and more. Day 3: Strategic Reporting and Exam Preparation  Gain financial insight with budget allocation and accounting basics. Learn how to deliver effective board presentations and review marketing’s role in bank operations. To earn the Certified Community Bank Marketing Strategist (CCBMS) certification, you will be required to attend this program in its entirety, complete all assignments, and achieve a passing score on the certification exam(s). Learning Objectives: Examine the role of marketing in community banking. Develop an understanding of how community banks operate and generate successful financial performance. Provide instruction on the most common management structures and responsibilities assigned to bank marketing departments. Provide information and resources to outline the process to develop a strategic marketing plan and determine the budget requirements to implement the plan. Examine research methodologies and how to utilize results to guide decision making. Develop a clear view of data analytics and how community banks can leverage customer and market information to make strategic marketing decisions. Share insights to guide effective sales and relationship development efforts across all lines of business and customer segments. Provide a structure and context for effective branding and brand management. Examine the core elements of effective messaging and communications to support employee, customer, and community relationships. Provide evaluations of media options and how to determine the best options for planned communications. Provide guidance for the management of digital and social media communications. Share insights to improve website design, features, functions, and search engine optimization. Provide resources to help evaluate the return on investment for marketing projects and activities