Effective Social Media for the FI

In today’s digital age, social media is a powerful tool for building brand awareness, educating consumers, and engaging with customers. In this session, we will explore effective strategies for leveraging social media to engage with account holders, promote products and services, and raise awareness about fraud and scams.

You’ll walk away with actionable insights and practical tools to help your financial institution maximize its social media impact and strengthen its online presence.

Learning Objectives:

• Optimize your bank’s social media posts for maximum engagement and impact.

• Explore effective methods for educating consumers about your bank’s products and services through social media.

• Identify common fraud schemes and scams to raise awareness and protect your customers.

Duration: 90 minutes

Who Should Attend: Branch Personnel, Marketing Personnel, Leadership

Instructor(s): Professionals from Macha

Recorded: Apr. 9, 2025.