Why It Matters
Over 75% of U.S. adults agree that locally based lending decisions are important when determining where to bank.*
69% of U.S. adults recognize the importance of banking with a locally based financial institution.*
70% of U.S. adults cite the importance of personal banking relationships in choosing where to bank.*
*Reference: Morning Consult / ICBA Polling - April 2022
What is a community bank?
Community banks are well established financial institutions that operate within the communities they serve. They are small businesses themselves, so they are nimble and responsive to community needs. As high-tech, high-touch lenders that specialize in relationship banking, community banks build better communities by prioritizing and investing in the customers and neighborhoods they serve.
Are credit unions the same as community banks?
No. Unlike community banks, credit unions are tax exempt, are owned by their members, and have mandates for the kinds of people they serve. Reports show when they grow beyond those mandates it can negatively affect local communities across every state. (Learn more)
What does “relationship banking” actually mean?
While banking is often seen as a transactional engagement, building a relationship with your local bankers can actually help you down the road. When you need a loan, are buying a house, or starting a business, community bankers know you and your unique circumstances beyond just numbers and can be there for you. Go local to feel local and see the payback over time.