ICBA updates Community Banking Month resources

To help community bankers make the most of Community Banking Month, ICBA continues to update the tools in its Marketing Resource Center.

Details: New tools include public relations support videos to maximize community bankers’ local media presence and updates to the Bank Locally Toolkit, such as:

  • Community banking claims graphics (ready-to-use statistics and messaging).

  • Official Bank Locally logos (static and animated versions).

  • "Why Bank Locally" video (perfect for websites, social, and branch display).

  • Customizable social media templates.

  • Digital ad templates optimized for multiple platforms.

  • Merchandising ideas and templates.

New Campaign: ICBA also launched a new Micro-Influencer Campaign with eight influencers from around the country to promote banking locally during April. Click here to watch one of the posts.

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