When autocomplete results are available use up and down arrows to review and enter to select.
Nov. 14, 2024
In today’s fast-paced and competitive landscape, it’s more important than ever for community banks to effectively share their stories. Through conversations with members like you, we’ve seen firsthand how your stories carry the heart and impact needed to elevate our industry in the eyes of consumers.
That’s why we’re excited to launch the ICBA Marketing Resource Center—a dynamic toolkit designed to equip you with everything you need to create consistently impactful marketing campaigns that resonate in your local markets and help grow your bank’s customers and deposits.
At ICBA, we know that community banks are the backbone of local economies, supporting families, businesses, and dreams every day. But we also know that telling that story effectively can be challenging.
After hearing your feedback (and yes, those “it would be great if…” moments), we created the Marketing Resource Center as a go-to toolkit to help you turn ideas into impactful actions faster.
Our goal is to provide you with resources that make sharing your bank’s story a breeze—one community at a time.
It’s all about collective storytelling—bringing us together to share the unique narrative of community banking across the nation.
A Sneak Peek Inside Your New Marketing Toolkit:
Research and Insights: Ever wish you had the latest data and trends at your fingertips? Now you do! We’ve included consumer insights, competitive benchmarks, and statistics that highlight the power of community banking.
Public Relations & Media Pitching Guides: Ready to get your bank’s story out there? Our PR and media guides walk you through pitching to local media, helping you build a buzz that your community can’t ignore.
Social Media Shortcuts: Whether you’re a social media pro or just starting out, you’ll find plenty to love here. Taggable videos, banner ads, and ready-to-go posts are all waiting for you. Just plug and play, and you’re set to reach your customers where they’re scrolling.
SEO Guidance: Navigating the world of Search Engine Optimization can be tricky. We’ve crafted guides specifically for community banks like yours—not filled with jargon, but with real “how-to” steps you can implement on your website and digital assets today.
Editable Templates: Got an announcement and need a press release, blog or op-ed to help get the word out? Done! Our templates are super customizable, allowing you to add your own spin while saving serious time.
Quality Campaign Videos: Access professionally crafted videos that showcase the value and impact of community banking, ready to integrate into your marketing campaigns.
This isn’t one of those “set it and forget it” tools. The Marketing Resource Center is alive and evolving, changing from month to month and year to year. We’ll be adding more resources, tweaking features, and rolling out fresh content to keep things exciting and relevant.
As you share feedback and let us know what’s working (and what could use a little fine-tuning), we’ll keep evolving the center to meet your needs. To stay in the loop, be sure to subscribe for updates so you never miss out on the latest assets and insights.
We’re incredibly proud to roll out the Marketing Resource Center to our members and can’t wait to see how you use it to connect with your communities. This is all about helping you shine, thrive, and share the one-of-a-kind value that only a community bank can offer. So dive in, explore the resources, and let’s make some noise together for community banking!
Come check it out, see what resonates with you, and know that we’re right here, evolving and growing alongside you every step of the way. Let’s show everyone why community banks matter—starting with your story.
Rob Birgfeld is executive vice president and chief marketing officer for the Independent Community Bankers of America.