A Banker's Perspective - How Payments can Attract the Next Generation of Customers

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A Banker's Perspective - How Payments can Attract the Next Generation of Customers

Mar 11, 2025

The average age of community bank account holders is rising, and the first fully digital generation of profitable bank customer is entering the market. Community banks must act now to attract these customers or risk losing them forever.

Part of the challenge for community banks is that the immediate and near-term business case for investing in solutions and experiences that attract this generation of customer often doesn’t prove out. Find out how financial literacy/teen debit programs can aid in supporting new account openings for kids of current retail customers.

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