From Silos to Growth: Aligning Sales, Marketing, and Strategy Across Channels

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From Silos to Growth: Aligning Sales, Marketing, and Strategy Across Channels

Mar 11, 2025

With a disruptive combination of technology (AI) and economic uncertainty, community banks must increase efficiency across sales, marketing, operations, and community development functions. While each area is vital, their combined impact can create a flywheel effect, boosting efficiency and optimizing relationships, data, and touchpoints.

Silos often hinder this collaboration, causing teams, processes, and strategies to run in different directions. Join us to explore the power of alignment and the impact it has on core outcomes like deposits, loans, commercial lines, account acquisition, recruiting, and customer and employee retention. We’ll discuss how better systems and strategies can streamline content and compliance, ultimately accelerating growth. Learn where siloed information affects performance, how to align teams effectively, and identify opportunities for optimization. Leave with practical insights on breaking down silos to drive tangible results in your community bank.

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