Attracting Customers Across Generations Through Enhanced Digital Security

ICBA LIVE Square

Attracting Customers Across Generations Through Enhanced Digital Security

Mar 11, 2025

Sixty percent of consumers consider security a top factor when choosing where to bank, according to recent research about generational banking preferences from Apiture and The Harris Poll.

That means prioritizing fraud prevention and security strategy is critical if you want to meet your account holders needs and win their trust. Learn what security tools are resonating with today’s consumers and walk away with strategies for making digital banking more secure, plus practical ideas to reduce fraud at your financial institution.

True
Generic Avatar Image
Apiture

Apiture