Effective Methods to Build Your Credit Portfolio

Webinar

Effective Methods to Build Your Credit Portfolio

Jan 22, 2025 | 11:00 am ET • 10:00 am CT | Webinar

In the current environment of scarce deposits and stiff competition for loans, we need a solid plan to build our portfolios. Learn how your bank can differentiate itself by using its credit policy and bank brand to target prospects to best fit its culture. Once we know the target market, what approaches produce the best return, we can calculate your potential success rate. When you meet with a prospect, making a strong impression is key. Let’s talk about how to prepare, what questions to ask, how to ask them, and the goal of the meeting. Don’t forget—managing your existing clients is just as important as bringing in new business. The key is solving your clients’ problems and adding value so they will never consider talking to a competing banker.

Learning Objectives:

  • Learn methods to differentiate your bank from its competitors.
  • How to use your bank’s resources to target loan prospects.
  • How to prepare for meetings with your loan prospects.
  • Learn to add value to your relationships.

Duration: 60-minutes

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Register
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Pricing

ICBA Members

Live: $209

On-Demand: $229

Live + On-Demand: $249


Non-Members

Live: $309

On-Demand: $329

Live + On-Demand: $449


Unlimited Webinar Pass subscription: $0

Attendance/Cancellation Policy:

  • Full payment is required prior to live webinar attendance. Digital products will be made available when full payment is received.
  • Registration fee is valid for only the individual registered. Each attendee must register.
  • Digital product purchases cannot be cancelled once the order has been processed and the product is available to use.
  • Refunds will not be granted unless there is a technical issue that cannot be resolved that prevents the purchaser from accessing and/or using the product. Refund requests for technical issues must be received within 15 days of the date of purchase. No refunds will be issued once the bank has received webinar materials or after the start date.

Continuing Professional Education Credit (CPE) Requirements (if applicable*)

  • Enter your full name when joining the webinar. Your Zoom session must display your full name and match the registration.
  • Attend the live webinar session for the duration of the session. NOTE - If attending by phone audio only, no CPE will be awarded due to participant’s inability to respond to poll questions.
  • Answer all poll questions displayed during the session.

*View CPE Credit Hours in the “Who Should Attend” section.

For more information, call 800-422-7285 or email [email protected].

Who should attend: Commercial Lenders, Credit Analyst, Relationship Managers, Branch Managers, Private Bankers, Business Development Officers

Prerequisites: Basic knowledge of banking.

Advanced Preparation: None

Program Level: Intermediate

Field of Study: Specialized Knowledge

Delivery Method: Group Internet Based.

CPE Credit Hours: 1

brad stevens
Brad Stevens

President

Stevens Risk Management LLC

Code of Conduct

Registration, attendance, or participation at this event constitutes an agreement to adhere to the ICBA code of conduct and complaint policy. ICBA aims to be welcoming, safe, and inclusive to all participants, with the most varied and diverse backgrounds possible.

As such, The Independent Community Bankers of America (“ICBA” or the “Association”) has adopted a zero-tolerance policy toward all forms of unlawful discrimination and harassment.

Read Full Policy