Community Bank Marketing Seminar


Community Bank Marketing Seminar

Sep 16 - Sep 18, 2024 | In-Person Seminar

Community bank marketers and retail teams, are you ready to thrive in today's competitive marketplace? Join us for three days filled with essential insights and game-changing strategies designed to elevate your marketing expertise and drive success for your bank!

Learning objectives:

  • Learn to craft metrics that matter, including Return on Investment vs. Return on Outcome, and develop strategies aligned with your CEO's priorities.

  • Is your brand ready to stand out? Explore the fundamentals of branding, from differentiation to customer perception, and learn how to harness the power of AI to enhance your digital footprint.

  • What about your personal brand? Uncover the secrets to personal social strategies, leveraging platforms like LinkedIn to build a compelling online presence.

  • Take a deep dive into website optimization, from building and promoting to analyzing and improving.

  • Plus, explore the essential practices for fostering relationships, retaining customers, and driving business growth.

  • And, more!

Don't miss this opportunity to supercharge your marketing expertise, connect with other bank marketing professionals, and drive success for your bank. Register now for ICBA’s Community Bank Marketing Seminar for 2024.

Information (Central Time unless otherwise noted)
Monday, September 16

8:00 a.m. – 8:30 a.m.


8:30 a.m. – 4:30 p.m.


12:00 p.m. – 1:00 p.m.

Tuesday, September 17

8:30 a.m. – 4:30 p.m.


12:00 p.m. – 1:00 p.m.

Wednesday, September 18

8:30 a.m. – 12:00 p.m.


ICBA Member Early Bird Price (Ends August 26, 2024): $695

ICBA Members: $795

Non-Members: $895

Non-Banker* : $1,295

Bank Director Program Members: $495

Bank Director Program Non-Members: $595

Printable Registration Form

*Attendance may be subject to ICBA approval.

Attendance/Cancellation Policy:

  • Registration fee is valid only for the individual registered. Each attendee must register.
  • Full payment is required prior to event attendance.
  • If registration is cancelled more than 30 days prior to the event start date, you will receive a full refund.
  • If cancellation is within 30 days prior to the event start date, 20 percent of the registration fee paid will be deducted for costs.
  • A substitute registration will be accepted.
  • No refunds will be issued once the bank has received event materials or after the event start date.
  • All rights are reserved by ICBA. No recording or distribution of the content is permitted unless expressly agreed by ICBA.

This event is not recorded. For more information, call 800-422-7285.

Embassy Suites Minneapolis Airport

7901 34th Ave S

Bloomington, MN 55425

ICBA's room block expires August 25, 2024. Please book your room in advance to ensure accommodations. If calling to make your reservations dial 1-952-854-1000 and reference the Special Rate Code: CBM and Group Name: ICBA Community Bank Marketing Seminar.

ICBA Booking Link

Hotel Housing Scam Warning: Only make your room reservation using the information provided by ICBA. Do not do business with any company that claims they are with ICBA or working for ICBA as the official housing service. Contact ICBA if you have any questions or concerns.

Who should attend: Chief Marketing Officers, all marketing and operations titles and roles

Prerequisites: Basic understanding of bank marketing

Advanced Preparation: None

Program Level: Intermediate

Field of Study: Specialized Knowledge

Delivery Method: Group Live

CPE Credit Hours: 21

Becki Drahota
Becki Drahota


Mills Marketing

Eric Cook
Eric C. Cook

Chief Strategist, WSI

Founder, The LinkedBanker

Kris Mattoon
Kris Mattoon

Vice President, Client Services

Mills Marketing

Derek Baker
Derek Baker

Vice President of Sales & Innovation

Mills Marketing

Crystal Steinbach
Crystal Steinbach

Digital and Marketing Automation Manager

Mills Marketing

Tom Hershberger

Chief Executive Officer

Cross Financial

Kyle Hershberger
Kyle Hershberger


Cross Financial

Code of Conduct

Registration, attendance, or participation at this event constitutes an agreement to adhere to the ICBA code of conduct and complaint policy. ICBA aims to be welcoming, safe, and inclusive to all participants, with the most varied and diverse backgrounds possible.

As such, The Independent Community Bankers of America (“ICBA” or the “Association”) has adopted a zero-tolerance policy toward all forms of unlawful discrimination and harassment.

Read Full Policy

Suitcasing Policy

Suitcasing is the act of soliciting business by non-exhibiting companies during the event or in other public spaces, including another company's booth, a convention center, or a hotel lobby. It is ICBA event management’s objective to do everything legally possible to protect its exhibitors and community banker attendees from suitcasing.