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Customer interactions, previously limited to the telephone or in-person at a branch, are expanding to encompass all transactions, touch points, communications, and technologies that deliver service and information to customers. Organizations that excel at managing the entire customer journey will successfully capture more relationships with targeted generations and market segments.
Learn how to take a strategic approach to delivering your desired customer experience. Designed for middle and senior managers, the curriculum focuses on the importance of leading a culture that intentionally manages the desired customer experience.
Learning Objectives:
• Develop a strategic approach to delivering your desired customer experience.
• Learn how to manage your customer’s entire journey.
• Lead a culture that manages the desired customer experience.
Duration: 60-minutes
ICBA Members
Live: $209
On-Demand: $229
Live + On-Demand: $249
Non-Members
Live: $309
On-Demand: $329
Live + On-Demand: $449
Unlimited Webinar Pass subscription: $0
For more information, call 800-422-7285.
Who should attend: Middle and Senior Managers, Communication and Marketing Leaders
Prerequisites: None
Advanced Preparation: Basic knowledge of banking.
Program Level: Intermediate
Field of Study: Specialized Knowledge
Delivery Method: Group Internet Based.
CPE Credit Hours: 1
Chief Executive Officer
Cross Financial
President
Cross Financial
Registration, attendance, or participation at this event constitutes an agreement to adhere to the ICBA code of conduct and complaint policy. ICBA aims to be welcoming, safe, and inclusive to all participants, with the most varied and diverse backgrounds possible.
As such, The Independent Community Bankers of America (“ICBA” or the “Association”) has adopted a zero-tolerance policy toward all forms of unlawful discrimination and harassment.