Selling the "Value" of Treasury Management

ICBA LIVE 2024

Selling the "Value" of Treasury Management

Mar 14, 2024

Community banks are searching for ways to increase core deposits and non-interest fee income. Treasury Management is the answer. By delving deeper into various Treasury Management services, you can provide added value to your business clients and prioritize the value they receive over features.

Study the ideal organizational structure for Treasury Management and explore effective ways to incentivize the sales team.

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Malzahn Strategic

Malzahn Strategic