When autocomplete results are available use up and down arrows to review and enter to select.
Take advantage of ICBA webinars, seminars, and other events to help you stay ahead of the competition. We offer a variety of courses to fit every need and schedule.
Start: August 13, 2025 12:00 AM CST
Finish: August 13, 2025 12:00 AM CST
In today’s competitive banking landscape, many institutions struggle to create a cohesive sales environment that fosters long-term customer relationships and drives consistent growth. This session takes a “recipe card” approach, outlining the key ingredients for relationship-driven success and exploring how banks are adapting to the evolving market.
You will gain practical tools—forms, checklists, and actionable strategies—to simplify implementation at any stage of development and cover key concepts including structure, measurement, accountability, and support. Plus, the foundation for developing and managing a successful sales environment will also be explored.
It’s time to rethink traditional sales approaches and shift your focus products and services to the customer at the core of your strategy.
Learning Objectives:
Evaluate the effectiveness of your current sales environment.
Examine best practices from industry leaders.
Develop a strategic framework for building an effective sales environment.
Rethink traditional sales strategies and adopt a customer-centric approach.
Duration : 60-minutes
In today’s competitive banking landscape, many institutions struggle to create a cohesive sales environment that fosters long-term customer relationships and drives consistent growth. This session takes a “recipe card” approach, outlining the key ingredients for relationship-driven success and exploring how banks are adapting to the evolving market.