Utilizing Market Research for Marketing and Advertising Community Banking

What can market research do for today’s community bank? Join market research experts for a discussion on market research methods and examples of techniques that guide decision-making and improve business outcomes.

Learn with examples from the ICBA National Campaign, a research-driven campaign focused on telling the community banking story to optimal consumers. Discover how to obtain insights relevant to your own markets and how to apply these findings to drive effective marketing activities and develop marketing campaigns that resonate with your target audiences.

Discuss both traditional and cutting-edge research techniques, including those used to inform and create ICBA’s national campaign, so that you leave empowered to gain and leverage insights to maximize your marketing dollars.

Learning Objectives

• Discover how to obtain insights relevant to your own markets and learn how to apply these findings to drive effective marketing activities.

• Learn to develop marketing campaigns that strongly resonate with your target audiences.

• Learn about traditional and cutting-edge research techniques.

• Become empowered to gain and leverage insights to maximize your marketing dollars.
  

Recorded Date: July 20, 2023