The Best Data Management Philosophy Is ‘Use What You Have’

Data is abundant in banking, but effectively leveraging it poses a significant challenge for bank managers. While better data can lead to improved insights, which support better decision-making, many find it difficult to utilize the resources at their disposal.

This session will explore data collection from both primary and secondary sources. Participants will see examples of straightforward data collection, utilization, and ongoing data management. This session will also highlight how to use data currently collected at four levels within the bank: company performance, transaction activity, account statistics, and customer relationship information. Each level offers a broader perspective of challenges and opportunities for future success.

By the end of this session, participants will gain practical strategies for effectively harnessing data at various levels to drive informed decision-making and enhance their bank's overall performance.

Learning Objectives:

• Analyze how data management enhances decision-making.

• Identify strategies for utilizing your bank’s data effectively.

• Assess the challenges and opportunities presented by currently collected data.

Duration: 60 minutes

Who Should Attend: Executives, Leadership, Data Management Personnel, Reporting Analyst

Instructor(s): Tom Hershberger and Kyle Hershberger, CEO and President, Cross Financial

Recorded: Jan. 8, 2025.