Manage Your Core Assets: Relationships, Teams, and Brand

Every bank has three essential assets they should be managing. Like any asset within the organization, proactive management of each asset generates superior results. Among these essential assets we find a mix of employees, relationships, and the bank’s trade area reputation: all the ingredients necessary to attract and retain customers. 

Management teams and leaders need to know how to introduce change and integrate new policies and procedures, while preserving culture and community image. Learn about unifying teams, leveraging internal support, and customer-facing service. What will it take to succeed in a changing banking industry?

Some of the answers are already part of your established culture. Others will need to be examined and introduced. Focus on your essential assets to outperform your competitors.

Learning Objectives:

• Learn to unify teams, leverage internal support, and customer-facing service.

• Identify your essential assets to outperform competitors.

• Examine the ingredients to attract and retain customers.
  

Recorded May 4, 2023.