Digital Transformation Demystified  - Part 1: Digital Transformation 101

What is digital transformation? This session delves into integrating digital technology into all areas of the business, changing how a bank operates and delivers value to customers. 

As customer expectations shift, community banks must understand:

• The new banking ecosystem

• The pace of changes in the industry

• Competitive pressures

Attendees will conduct a leakage analysis to help determine what your bank doesn’t offer (but should), and why you should accelerate the rate of change at your bank to improve customer retention and identify new revenue opportunities.

In addition to learning how to conduct a leakage analysis, you will also conduct a self-assessment equipping you with a framework for your bank’s digital strategy.

Learning Objectives:

• Understand what digital transformation is.

• Learn to conduct an analysis to help determine what your bank doesn’t offer but should.

• Learn to conduct a self-assessment to equip you with a framework for your bank’s strategy.

• Learn how to anticipate the cultural shifts that may be needed at your bank to achieve digital transformation success. 

Recorded January 24, 2023.