Compelling Advertising for Community Banks

We’ve all been in that crunch, racing against the clock to meet a looming deadline. But how do you create an ad that stands out and drives results? Here is your chance to learn proven strategies for crafting effective advertising across mass media, direct mail, and digital platforms.

You’ll discover keys to avoid common pitfalls like overused clipart and vague headlines, while mastering the art of creating compelling, results-driven copy. Learn how to develop powerful headlines, structure supporting content, and optimize your messaging to resonate with your target audience.

The session will also guide you in planning smarter, more impactful advertising by aligning your communications with specific market segments and products, ensuring a high return on your marketing investment.

Perfect for marketing teams, managers, and committee members, this hands-on how-to session draws directly from successful bank promotions to offer real-world insights you can apply immediately.

Learning Objectives:

• Develop effective advertising strategies that drive results.

• Apply key principles to enhance mass media and direct communications.

• Optimize marketing investments through strategic planning and targeted execution.

Duration: 60-minutes

Who Should Attend: Marketing Personnel

Instructor(s): Tom Hershberger and Kyle Hershberger, CEO and President, Cross Financial

Recorded: Sep. 9, 2025.