Garrett Brown and Colin Coggins

Colin Coggins and Garrett Brown are adjunct professors of entrepreneurship at USC Marshall School of Business, where they teach the popular class that they created, “Sales Mindset for Entrepreneurs.”

They are also authors, speakers, longtime sales professionals, co-founders of Agency18, and best friends who met while working at an enterprise software startup, Bitium, which they helped lead to an acquisition by Google. This odd couple first connected over their shared obsession with the importance of selling and have made it their mission to uncover the unexpected and inspiring mindset of the highest achieving leaders on the planet.

Despite their similarities, they’re also very different from each other. One personifies logic, the other emotion. One is a clear extrovert; the other takes some time to get warmed up in front of an audience. It’s in those dissimilarities that audiences start to recognize one of the most important pillars of the unsold mindset: There isn’t one right way to succeed. In life, or in sales.