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By Rebeca Romero Rainey
This decline in financial acumen signifies an alarming trend (the study’s fail rate was 42 percent in 2009) that community banks are striving to reverse by working within their communities to improve financial literacy.
Take $1.5 billion-asset BayCoast Bank, for instance, who won top honors during ICBA’s 2018 National Community Bank Services Awards for its innovative youth education program, “Get on the Bus.” Using a refurbished school bus as a financial education center on wheels, the bank literally drove home the power of financial literacy education. As part of this initiative the bank donated in excess of $800,000, partnered with 14 area schools, and brought 800 seventh-graders on college tours to the University of Massachusetts. (Learn more about the National Community Bank Service Awards or submit a nomination, here.)
Chelsea Groton Bank, a $1.1 billion-asset bank in Groton, Conn., also has focused on students and teachers in its financial literacy outreach, drawing more than 250 high school students and teachers from nine area schools for its March 2019 Money Madness seminar. Breakout sessions included eating healthfully on a budget, identity theft, education financing, and the importance of saving. The bank also offers ongoing education through “Chelsea University,” an online repository of financial literacy courses. But it’s not just students who benefit from financial literacy. When a bank study revealed that career military families lagged their civilian counterparts in basic money knowledge, $750 million-asset First Command Bank in Fort Worth, Texas, took action. Its First Command Educational Foundation, a separate 501(c)(3) charity, offers in-person and online financial readiness tools for service members across the globe, as well as increased scholarship opportunities for service members and their families. |
Elder Financial Abuse: An Opportunity for Education
According to the Consumer Financial Protection Bureau, One in five older Americans is a victim of financial exploitation, according to the Consumer Financial Protection Bureau. This distinct facet of financial literacy opens doors for new types of education to help protect customers against fraud.
Turnkey resources are available for community banks to who want to counter elder financial abuse in community outreach programs:
In addition, ICBA’s Community Banker University® offers an online course on elder abuse. |
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Rebeca Romero Rainey is President and CEO of the Independent Community Bankers of America.