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Tell Your Story.

Your Way.

So come join us as we educate the American public on the benefits of community banking and why their choice of bank matters.

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Tell Your Story.

Your Way.

ICBA’s Marketing Resource Center is designed specifically to support community bank marketers and public relations professionals like you.

This resource center offers high-quality, practical tools, and resources tailored to support your local needs. From marketing guidance and media relations support to year-round planning guides and campaign-building toolkits, we've got you covered.

What’s Available

Each section of the Marketing Resource Center is designed with you in mind – offering professional-grade tools and insights in an accessible, easy-to-use format. We will continue to add resources based on your feedback and success stories. So, be sure to check back regularly.

Marketing Insights & Guidance

Unlock the power of data-driven local marketing insights and guidance and decide with confidence.

Get Started
Public Relations Support

Boost your bank's local presence by leveraging the power of your local media.

Jump In
Monthly content planner

Navigate your marketing year with ease using our 12-month editorial calendar.

Start Planning
Local Campaign Builder

Leverage our ready-made campaign assets to promote the community banking message.

Begin Building

Now available for your bank

Access the video downloads
Tube: How About A Community Bank

The National Campaign videos are now available for all ICBA members to license and leverage in their local markets – for free!

Food Truck: How About A Community Bank

Community Banks Provide roughly 60% of all small business loans – use this video to help tell that story.

Customer Service: How About A Community Bank

Use this video to emphasize how relationship banking is at the heart of community banking.

Powering Your Community Bank’s Marketing Potential

MRC Marketing Resource Center New Image

In today’s fast-paced and competitive landscape, it’s more important than ever for community banks to effectively share their stories. Through conversations with members like you, we’ve seen firsthand how your stories carry the heart and impact needed to elevate our industry in the eyes of consumers.

That’s why we’re excited to launch the ICBA Marketing Resource Center—a dynamic toolkit designed to equip you with everything you need to create consistently impactful marketing campaigns that resonate in your local markets and help grow your bank’s customers and deposits.

Continue Reading

ICBA Education is launching a Marketing Certification in 2025. Sign up to be notified when more details are available.

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"After ICBA announced their BankLocally marketing campaign, we jumped at the opportunity to use their high-quality campaign videos. The results were simply amazing. Our digital engagement skyrocketed, far exceeded our expectations. I wholeheartedly recommend that other community bank associations utilize these highly engaging videos – they're a game-changer for connecting with your audience."

Tim Schreiber

Senior Vice President – Farmers State Bank

President – Montana Independent Bankers Association

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"The ICBA Marketing Resource Center is basically a goldmine for community bank marketers. It's packed with content that really helps us connect with our communities and tell our story about why local banking still makes a difference. I'm excited to explore this more and use the resources to take our marketing efforts to the next level!"

Josiah Russell

Marketing Assistant

M&F Bank NC

Explore more marketing resources

Discuss with peers

Join over 4,000 community bankers in ICBA Community, the professional networking platform exclusively for community bankers.

Join the discussion in the marketing group today.

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Nov 1, 2024
How Can Community Banks Attract Gen Z Customers?

While youth accounts are a great value-add for parents, younger customers are looking for offerings with a few key characteristics.

Nov 1, 2024
You’ve Launched a New Website—What Happens Now?

SPONSORED | “Build it and they will come” is great for a baseball field. But when you’ve just put your all into a new website, find out how to generate ROI, produce actionable results and more.

Aug 1, 2024
What Is Behavioral Economics, and Could It Help Your Bank Grow?

Much of our financial decision-making is driven by cognitive biases and emotions—and behavioral economics is the science behind that. Learn more about this field and how it’s driving some community banks to introduce products and services that engage and attract customers to make better decisions.

Jul 3, 2024
Maximize Your Community Bank's Digital Experience

A high-functioning digital platform is no longer an added perk for bank customers—it’s the standard. That’s why these community banks made the jump and revamped their digital experiences to meet the needs of a wider customer base.

May 22, 2024
Powering Potential: A Successful Year for ICBA's National Campaign

Since its debut in April 2023, the ICBA National Campaign and its vital marketing resources have made significant headway in raising awareness for community banks and their mission.

May 2, 2024
Banking on Your Brand: Does it Fuel Your Financial Institution?

SPONSORED | Gone are the days of limited banking options. Does your brand possess the strength to stand out amidst the competition? Learn how to give your consumers a brand they connect with.