ICBA National Campaign Toolkit
You love community banking, and we do too. And it’s time for everyone to realize the community bank difference.
At ICBA, we’ve been hard at work for two years to bring our members a national campaign that’s been tested
and primed for success both nationally and in the communities they serve.
So come join us as we educate the American public on the benefits of community banking and why their choice of bank matters. ICBA's National Campaign toolkit
is turnkey and is built to connect and drive results for our members at the local level.
Explore Campaign Research, Strategies, and Creative Assets for Your Community Bank
The Opportunity
Learn how this campaign came to life and why your community bank should get involved.
Research & Insights
Developing our community bank-focused national campaign taught us many things. Here's what stood out and what you need to know.
Stay Up-to-Date With the Latest News and Webinars
Stay informed on announcements and ways your community bank can be involved.
Webinar On Demand
Utilizing Market Research for Marketing and Advertising Community Banking
What can market research do for today’s community bank? Join market research experts for a discussion on market research methods and examples of techniques that guide decision-making and improve business outcomes.
Discuss both traditional and cutting-edge research techniques, including those used to inform and create ICBA’s national campaign, so that you leave empowered to gain and leverage insights to maximize your marketing dollars.