To help community bankers make the most of Community Banking Month, ICBA continues to update the tools in its Marketing Resource Center.
Details: New tools include public relations support videos to maximize community bankers’ local media presence and updates to the Bank Locally Toolkit, such as:
Community banking claims graphics (ready-to-use statistics and messaging).
Official Bank Locally logos (static and animated versions).
"Why Bank Locally" video (perfect for websites, social, and branch display).
Customizable social media templates.
Digital ad templates optimized for multiple platforms.
Merchandising ideas and templates.
New Campaign: ICBA also launched a new Micro-Influencer Campaign with eight influencers from around the country to promote banking locally during April. Click here to watch one of the posts.