As part of our ongoing effort to share our learnings for the benefit of our members, we hosted a webinar this month showcasing some of our market research findings that have guided our journey thus far.
Coupled with some basics and how-to’s around utilizing market research for community banks, the session touched on real examples taken from ICBA’s National Campaign. Our scaled effort has yielded many insights we have applied to our evolving campaign, but can carry direct value for community bank marketers.
It was a lively session, but we’ve made the recording available and free to members — check it out and let us know what you think.