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In collaboration with Visa, ICBA Payments has developed a suite of free marketing and messaging guides to help your bank drive revenue through contactless, small business, and eCommerce strategy and outreach. Easy to use assets are also provided for each category, including web banners, ATM screens, social posts and more.
Contactless payments are transactions made by tapping either a contactless chip card (or payment-enabled mobile or wearable device) over a contactless-enabled payment terminal. Promoting contactless payments to your cardholders offers many benefits to both your bank and cardholders.
Benefits to banks include: an increase in card transactions, better customer experience, and improved access to a growing global trend. Benefits to cardholders include: enhanced security, extra convenience, and touch-free use.
Access ICBA Payments' Contactless Marketing and Messaging Guide. Free marketing assets are provided in ready for market and customizable formats.
Download AssetsWith an estimated 30M+ small businesses in the U.S., the small to midsized business (SMB) segment represents a big opportunity for community banks. Learn more about the SMB segment, advantages of having a small business card portfolio, and address small business pain points.
Access ICBA Payments' Small Business Marketing and Messaging Guide. Free marketing assets are provided in ready for market and customizable formats.
Download AssetsFueled by the COVID-19 pandemic, online spending has been growing at an unprecedented rate since 2020. While this growth is partially due to an increase in new online debit users, both credit and debit cardholders have become more confident in making online purchases and are using their card for more online transactions.
Access ICBA Payments' eCommerce Expansion Marketing and Messaging Guide. Free marketing assets are provided in ready for market and customizable formats.
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Online credit and debit card usage continues to increase, partly driven by an overall increase in online spending as well as ongoing card security measures, such as Visa’s Zero Liability Policy and continuous fraud monitoring. This shift in purchase behavior makes this an ideal time to encourage online credit and debit usage.
Access ICBA Payments' eCommerce Security Marketing and Messaging Guide. Free marketing assets are provided in ready for market and customizable formats.
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