Community Bank Public Opinion and Local Impact

This poll was conducted Feb. 15-24, 2023, among a sample of 11,020 adults. The interviews were conducted online, and the data were weighted to approximate a target sample of adults based on age, gender, race, educational attainment, region, gender by age, and race by educational attainment. Results from the full survey have a margin of error of plus or minus 1 percentage points.

This poll was conducted Feb. 15-24, 2023, among a sample of 11,020 adults. The interviews were conducted online, and the data were weighted to approximate a target sample of adults based on age, gender, race, educational attainment, region, gender by age, and race by educational attainment. Results from the full survey have a margin of error of plus or minus 1 percentage points.

Community Bank Public Opinion and Local Impact

This poll was conducted Feb. 15-24, 2023, among a sample of 11,020 adults. The interviews were conducted online, and the data were weighted to approximate a target sample of adults based on age, gender, race, educational attainment, region, gender by age, and race by educational attainment. Results from the full survey have a margin of error of plus or minus 1 percentage points.

Select a state to learn more about adults’ sentiment towards community banks.

When considering which institution to bank with, adults feel the following are important:

72%

That the institution is based in my local community.

89%

That the institution is part of a regulated banking system.

79%

That lending decisions are made by banks located in the communities in which they operate.

When considering which institution to bank with, adults feel the following are important:

72%

That the institution is based in my local community.

89%

That the institution is part of a regulated banking system.

79%

That lending decisions are made by banks located in the communities in which they operate.

Impact of Community Bank Lending Leadership on Favorability

Adults are more likely to have a favorable impression of community banks knowing that community banks make 60% of small-business loans and 80% of agricultural loans while reinvesting local deposits back into their communities.

Much more favorable

Somewhat more favorable

Neither more nor less favorable

Somewhat less favorable

Much less favorable

30%

34%

33%

"Americans in all 50 states view community banking favorably — with 79% of adults citing the importance of locally based lending decisions in how they determine where to bank. With ICBA polling conducted by Morning Consult also showing Americans value community bank leadership in small-business and agricultural lending, ICBA is proud to represent community banks as they continue supporting local communities nationwide."

ICBA President and CEO Rebeca Romero Rainey