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Supercharge your marketing strategy with valuable insights gleaned from the research that was conducted when ICBA was developing its National Campaign. We learned a lot about our target audience, the Community Minded Millennial.
Don’t miss this webinar to discover their media habits, likes/dislikes, and other defining traits to enable you to create tailored target audience profiles for your community bank and market effectively to this generation.
Learn how and where to reach millennials and what types of advertising content resonates with them.
See how our pre-campaign research guided us to target Millennials for the National Campaign and uncover the valuable lessons we’ve learned in effectively reaching them.
Understand the unique characteristics and traits of the Millennial target audience.
Explore cultural trends relevant to Millennials, including influencer marketing.
Identify key media consumption habits of Millennials, including preferred channels and platforms.
Access insights on the types of content, messaging, and advertising that engage this demographic.
Discuss how you can apply the knowledge from this webinar to gain a deeper understanding of your target audience.
ICBA Members: Free
Nonmembers: This webinar is for ICBA Members only.
Unlimited Webinar Pass subscription: $0
For more information, call 800-422-7285.
Who should attend: Community Bank Marketing and Communications professionals, Community Bank Leadership.
Advanced Preparation: None
Program Level: Intermediate
Field of Study: Specialized Knowledge
Delivery Method: Group Internet Based
CPE Credit Hours: 1
Director of Digital Strategy
Director of Strategy
Tilt Creative & Production
Executive Vice President, Chief Marketing Officer
Registration, attendance, or participation at this event constitutes an agreement to adhere to the ICBA code of conduct and complaint policy. ICBA aims to be welcoming, safe, and inclusive to all participants, with the most varied and diverse backgrounds possible.
As such, The Independent Community Bankers of America (“ICBA” or the “Association”) has adopted a zero-tolerance policy toward all forms of unlawful discrimination and harassment.