Marketing to Millennials

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Marketing to Millennials

Oct 11, 2023 | 11:00 am ET • 10:00 am CT | Webinar

Supercharge your marketing strategy with valuable insights gleaned from the research that was conducted when ICBA was developing its National Campaign. We learned a lot about our target audience, the Community Minded Millennial.

Don’t miss this webinar to discover their media habits, likes/dislikes, and other defining traits to enable you to create tailored target audience profiles for your community bank and market effectively to this generation.

Learning objectives:

  • Learn how and where to reach millennials and what types of advertising content resonates with them.

  • See how our pre-campaign research guided us to target Millennials for the National Campaign and uncover the valuable lessons we’ve learned in effectively reaching them.

  • Understand the unique characteristics and traits of the Millennial target audience.

  • Explore cultural trends relevant to Millennials, including influencer marketing.

  • Identify key media consumption habits of Millennials, including preferred channels and platforms.

  • Access insights on the types of content, messaging, and advertising that engage this demographic.

  • Discuss how you can apply the knowledge from this webinar to gain a deeper understanding of your target audience.

Duration: 60-minutes



ICBA Members: Free
Nonmembers: This webinar is for ICBA Members only.
Unlimited Webinar Pass subscription:

Attendance/Cancellation Policy:

  • Registration fee is valid only for the individual registered. Each attendee must register.
  • Full payment is required prior to real-time event attendance. Digital products will be made available when full payment is received.
  • Digital product purchases cannot be cancelled once the order has been processed and the product is available to use.
  • Refunds will not be granted unless there is a technical issue that cannot be resolved that prevents the purchaser from accessing and/or using the product. Refund requests for technical issues must be received within 15 days of the date of purchase.

For more information, call 800-422-7285.

Who should attend: Community Bank Marketing and Communications professionals, Community Bank Leadership.

Prerequisites: None

Advanced Preparation: None

Program Level: Intermediate

Field of Study: Specialized Knowledge

Delivery Method: Group Internet Based

CPE Credit Hours: 1

David Robinson

Austin Bader

Director of Digital Strategy

Spurrier Group

David Robinson

Ellen Carlton

Director of Strategy

Tilt Creative & Production

Rob Birgfeld

Rob Birgfeld

Executive Vice President, Chief Marketing Officer


Washington, DC

Code of Conduct

Registration, attendance, or participation at this event constitutes an agreement to adhere to the ICBA code of conduct and complaint policy. ICBA aims to be welcoming, safe, and inclusive to all participants, with the most varied and diverse backgrounds possible.

As such, The Independent Community Bankers of America (“ICBA” or the “Association”) has adopted a zero-tolerance policy toward all forms of unlawful discrimination and harassment.

Read Full Policy