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In today’s data-driven landscape, having the ability to turn digital marketing data into actionable insight is essential. For banks aiming to deepen customer engagement and make smarter marketing decisions, understanding how to track, interpret, and apply data effectively is key.
This session offers a practical look at how to leverage your bank’s marketing data to improve campaign performance, optimize outreach, and drive measurable results. Whether you're just beginning your digital marketing journey or looking to enhance your current strategy, this session provides guidance on how to turn your data into a powerful decision-making tool.
Learning Objectives:
Identify key data attributes to track and analyze across campaigns.
Leverage analytics to refine targeting, messaging, and channel strategy.
Apply practical, real-world examples from the financial services industry to maximize outcomes and drive growth.
Duration: 90-minutes
Who Should Attend: Marketing, Data Analyst
Instructor(s): Crystal Steinbach, Director of Digital Services, Mills Marketing
Recorded: Nov. 5, 2026.
This webinar on-demand is available for two years from the recorded date.