ICBA News Release
FOR IMMEDIATE RELEASE
ICBA’s “I Luv My Community Bank” Campaign Returns
Just in time for Valentine’s Day, the campaign encourages consumers to show why they love their community bank
Washington, D.C. (February 1, 2013)—The Independent Community Bankers of America® (ICBA) announced today that its annual “I Luv My Community Bank” campaign has returned—just in time for Valentine’s Day. This national marketing and communications campaign celebrates the amazing satisfaction customers have with their community bank. Each year we celebrate community banks by prompting consumers and small businesses to share their personal stories and the positive impacts banking locally has on communities.
ICBA has driven the “I Luv My Community Bank” campaign for the past two years, receiving thousands of testimonials, which highlight the positive impact community bankers have on their communities and the helpful roles they serve in their customers’ lives.
“It is very exciting to have the ‘I Luv My Community Bank’ campaign back for its third consecutive year,” ICBA Executive Vice President and Chief Marketing Officer Chris Lorence said. “This grassroots-style social media campaign offers consumers and small businesses the ability to evangelize their experiences with their community bank and helps spread the word about the the great work community bankers do for their local communities.”
The campaign will run once again in conjunction with Community Banking Month in April. Testimonials and submissions from consumers will be accepted at www.iluvmycommunitybank.com and on the ICBA Facebook page from Feb. 14 through April 12. The top 10 testimonial finalists will be chosen by a panel of judges and announced on ICBA’s Facebook page on April 15, where bankers and consumers will be able to vote for their favorite through April 30. The top five winners, chosen by Facebook votes, will be announced on May 1 and will receive one of five $500 gift cards, courtesy of ICBA.
ICBA will launch a new app on the association’s Facebook page on Feb. 14 as a way to advance the campaign in 2013 and beyond. The app will aid with submission collecting and will host a voting function for the public to determine the five winners for 2013. Community bank users are encouraged to post comments, upload photos and deliver video testimonials about their community banking experiences and why they “luv” their local banks.
“The new Facebook app element will help build the connection between community banks and customers using social media,” Lorence said. “The app is an automatic extension of the campaign because of the ability for community bankers and customers to share their testimonials easily using technology. Customers will have the opportunity not only to be featured in ICBA’s national social media scene, but to encourage their friends, fans and family to participate through Twitter, Facebook and email.”
For additional information about ICBA’s “I Luv My Community Bank” campaign, visit www.icba.org/luv.
The Independent Community Bankers of America®, the nation’s voice for nearly 7,000 community banks of all sizes and charter types, is dedicated exclusively to representing the interests of the community banking industry and its membership through effective advocacy, best-in-class education and high-quality products and services. For more information, visit www.icba.org.