ICBA - Events - Seminar: Community Bank Marketing Strategies

		ICBA Home

About ICBA Executive Committee Annual Reports State Associations Staff ICBA Careers About Community Banking Benefits of Community Banking Community Banking Facts Advocacy Be Heard Grassroots Resources Policy Resolutions Industry Issues Letters to Congress Letters to Regulators Testimony ICBPAC Advocacy/Public Policy Ads PR Campaigns Contact Congress Consumer Education & Resources Community Bank Locator Education Auditing Bank Director Program Certification Compliance Director Lending Management Online Education Center Payments/Technology Security Teller Convention Industry Resources Marketing Resources Membership Bank Membership De Novo Membership Vendor Opportunities Press Room Social Media Main Street Market® ICBA Compliance & Risk Management ICBA Preferred Service Providers Vendor Solutions Directory Committee Resource Center Publications ICBA Independent Banker ICBA NewsWatch Today ICBA Member Access

= Access Restricted
Last update: 05/21/13

Seminar: Community Bank Marketing Strategies

05/01/2013 - 05/02/2013

Kansas City, MO

The Great Recession and Financial Reform have combined to fundamentally change the landscape in which bank marketers operate. This seminar is designed to provide relevant, timely information, practical and affordable marketing tactics, and best practice examples for bank marketers whose banks need to succeed in today's challenging environment.

Building (or rebuilding) brand equity
Social media
Marketing Compliance
Public Relations
Marketing Research
How marketing can support business banking: Improving acquisition, Onboarding and cross-sales
Client acquisition: Find out what products businesses are using-and looking for-in their banking relationship, and how you can position your bank to communicate your alignment with their priorities.
Client Onboarding and cross-sales: More than half of a typical bank's commercial clients have deposit-only relationships.

Over half of business owners don't bank personally where they have their corporate accounts. We'll give you tactics to bridge these gaps and create deep, profitable relationships.

Start Time: 8:30 am Day One

End Time:Noon Day Two

Instructors: Becki Drahota

Who Should Attend: Marketing officers, senior managers and directors

Fee
ICBA Members: (prior to April 1) $495 / (after April 1) $595
Nonmembers: $695
Bank Director Program Participants: $395

12 CPE Credits

Program Level: Basic-Intermediate

Hotel Information

To make your hotel reservation, contact the Embassy Suites, KCI at (816) 891-7788 . Room rate: $139
Deadline: April 2
For special assistance needs, please call the hotel directly or contact the ICBA Education Department at (800) 422-7285.

For more information, call 800-422-7285.


	Printable version